Director . Co-Writer . Creative Director . Movi Kanti Revo is a sensory Chrome Experiment that explores new ways for users to navigate through a digital narrative. The user follows a mysterious character through a surreal world as she teaches us how to navigate using gesture and tones.
Concept . Creative Director . Nerd . Toyota Yaris, It's a Car! How do you sell a remarkably basic car? One that has no awesome features to speak of? We decided to celebrate the fact that it’s got no awesome features to speak of! “It’s a car” was an all digital campaign that was centered around the most innovative website for one of the most basic cars. With the hilarious Micheal Showalter as our host, itsacar.com is an experimental HTML5 site that utilizes WebGL, realtime physics simulation, dynamic & adaptive sound, CSS3 and Multi User Socket Communication. Massive props to an amazing client who was willing to take a chance, in return Toyota reached 80% of the 2012 Yaris sales goal by February. It was also featured here on Google’s Creative Sandbox.
MinCine is an interactive film idea i began working on in 2009 (here's the prototype in action which was shot in my living room!). It is inspired by my want to imagine a new way of storytelling that does not rely on the linear A to B format. The main feature is the ability to create a cause and effect in the narrative. The users actions create a reaction, as we allow the user to add or subtract characters, this combination effects the narrative, as it would in real-life. A dinner party conversation would surely change with the addition/subtraction of dinner guests. A performance would morph into something splendidly different when the amount of performers were adjusted.
In the video above, you also see that cinematic controls are also offered. This was a mere scratch of what kind of controls we can eventually hand over to the user (parameters of personality, movement, camera angle, etc). Additionally, our environment may also change, as our perspective may grow and morph. What if we could change our "theater" seat? What may be revealed in the narrative that we wouldn't see or hear otherwise? I'm still tinkering....would love to show you the latest HTML5 version.
Director . Writer . A sneak peek at one of my latest short films entitled "Something New Will Grow." A story of a girl who literally loses her head and her quest to find it. A fashion story featuring MoonSpoon Saloon designs that was shot all over the fine city of LA. This is one of my favorite scenes (sans color and fx) a fight scene between those that took it and the effects it has on her and her friends.
Director . Writer A girl and her pony. Una Favola was filmed on the stage at Mass Art where I showed my first film more than ten years ago. This was a self-funded film and I filled many roles, including directing, writing, art directing, fashion design, and even the illustrations. The voiceover was done by the most lovely Italian barber in Boston. The film was featured in the fashion film festival A Shaded View of Fashion and the Korean Film Festival.
Below, a limited run of the storybook i made to go along with the filmUna Favola, which has some gorgeous stills by Olivia Gatti from the shoot which i then hand painted to create a sumptuous depth.
GALLERY OF SELECTED WORKS IN ADVERTISING
Nicole McDonald is an artist and director who creates sensorial interactive experiences. She is on a passionate quest to discover extraordinary ways to present nonlinear narratives.
Beginning her career as a video game designer for the famed Looking Glass Studios, she worked on influential titles such as System Shock and Flight Unlimited. Her time in the video game world led her to collaborate with NASA, on a process to create high-res imagery from low-res satellite data. She then moved on to lending her interactive sensibilities to advertising. Where her passion for using technology as a creative tool, led her to create award-winning integrated experiences for brands such as Cirque Du Soliel, Toyota, Dove, Motorola, and Volkswagen.
Her fine art and filmmaking has been presented internationally and she has collaborated with the famed spooky kid Marilyn Manson on the short film "Doppleherz" and aided art direction for his world tour "Grotesque Burlesque." She is currently working on a new artistic endeavor entitled "Adorning Ghosts" a series of interactive portraits that are reactive to the viewer.
Agencies: Ogilvy Toronto/New York, Deutsch, BBH, Hill Holiday, Barbarian Group, MTV Networks, Modernista!, Arnold Worldwide, JWT, FOX Network (American Idol), Mekanism, Saatchi LA, Google Chrome Experiments and Sandbox
Brands: Dove/Unilever, Motorola, PlayStation, AXE, Dunkin Donuts, Coke, Discover Card, Tag, (red), Caress, Trojan, Kotex, Universal Records, Volkswagen, Susan G Komen, Truth Campaign, Ford, Olay, Garnier, Kraft, Gap, Toyota Prius & Yairs, Cirque Du Soliel, Moonspoon Saloon, Marilyn Manson