"Waking Up Hannah" is Dove's first online interactive film. It supports the new Go Fresh product collection which was recently launched in Canada. The film allows users to interact with the main character as she experiences a number of daily beauty and life pressures. The project was immensely successful exceeding target sales by 48% and named the second most viewed interactive pieces in 2008. I was invited by Barbarian Group to help concept this project for Ogilvy Toronto. Once past the conceptual stage, we all sat in a room for days and created the loose story line and interactive. From there I put on my director's hat, and from concept to color correction, it represents 5 months of work (with some of the lovliest people on the planet). site url

Below are slides of my art direction and conceptual work. Scroll down to see video of realtime game play.