This global campaign's strategy was to create an interactive film where the user had to solve crimes committed by nice girls mysteriously turned naughty. The film begins at the crime scene and the user works their way back collecting clues to the original source (Axe Vice). The challenge was to create a large and lavish noir themed online film while keeping the download time fast, the interactions engaging, and the content pan-cultural & age-appropriate. site url

Below are slides of my design, illustration, and conceptual work. Scroll down to see video of realtime game play.