"Happiness Inside" One fine wednesday afternoon, I got a call asking me to help out on a pitch for Coke. I agreed to the three day schedule only to soon after learn that I had 24 hours to create all creative and add to the concept. I cranked out a happiness gauge, where an individual could record what made them happy. This data could be compiled and measured worldwide interactively. Spreading good nature and creating world peace : ). Seriously though there was some good thinking in there.