Freelance Art Director & Creative Director 10.04 – present
Multidisciplinary creative lead with over 10 years of experience in developing brand positioning and creative strategies for some of the world's largest brands. Expertise in film, broadcast, print and interactive design. Well-rounded experience managing all facets and phases of the creative process. Excellent diplomacy, negotiation, communication and presentation skills. Able to motivate and inspire creative teams to deliver superb creative work under tight deadlines.

Co-wrote, directed, designed, and managed cross-functional teams composed of programmers, developers, designers, editors, and videographers on multi-platform marketing campaigns for clients such as Dove, Axe, American Idol, and Volkswagen.

Understand budgets and creating ideas to fit within them. Developed a low-cost web series for only $15k which generated over 6 million views on YouTube. as well, as multimillion dollar productions and campaigns.

Agencies: Ogilvy Toronto/New York, Deutsch, BBH, Hill Holiday, Barbarian Group, MTV Networks, Modernista!, Arnold Worldwide, JWT, FOX Network (American Idol), Mekanism, Saatchi LA

Brands: Dove/Unilever, Motorola, PlayStation, AXE, Dunkin Donuts, Coke, Discover Card, Tag, (red), Caress, Trojan, Kotex, Universal Records, Volkswagen, Truth Campaign, Ford, Olay, Garnier, Kraft, Gap, Toyota Prius & Yairs

Creative work featured in Creativity Magazine, CA, Adweek, Shots, and Boards Creative recognized with awards from London International Film Festival, Mobius, One Show, AICP, Andy’s, Clio’s, Effie’s, Kelly’s, and Webby’s.

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Art Director, Arnold Worldwide 11.99 – 10.04

Worked my way up from an interactive production designer to art director in my first six months. Conceived award- winning creative for Volkswagen’s flagship and integrated campaigns. Worked in all marketing and creative disciplines (print, broadcast, events, interactive and integrated). Educated team members and clients in cutting edge technologies and emerging trends. Introduced the first-ever Internet-exclusive car model for sale online.

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Freelance 3D Modeler & Art Director, Video Games 3/1996 – 7/1999

Worked as animator, designer, and 3D modeler for many titles on mulitple platforms. Worked with NASA to create high res images from low res image data (pretty amazing). Trained in the MultiGen modeling system for satellite and terrain imaging and values.

Companies: Looking Glass Technologies, GameFX

Titles: Flight Unlimited 2, Flight Unlimited Windows, RC Racer, Sinistar- Intel development toolkit, System Shock, and Terra Nova

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Proficient in Photoshop, Illustrator, Final Cut, After Effects, 3D Studio Max
Working knowledge of interactive mechanics including Flash, HTML, CSS
I'm an artistic nerd that loves to be consistently challenged, I play well with others and i really hate writing resumes.

Contact:
hello@nicolemcdonald.com
617.470.4974