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<channel>
	<title>nicole mcdonald . cherry on top</title>
	<link>http://www.nicolemcdonald.com</link>
	<description>nicole mcdonald . cherry on top</description>
	<pubDate>Tue, 13 Mar 2012 02:11:00 +0000</pubDate>
	<generator>http://www.nicolemcdonald.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Toyota . Yaris, It's a Car!</title>
				
		<link>http://www.nicolemcdonald.com/Toyota-Yaris-It-s-a-Car</link>

		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Toyota-Yaris-It-s-a-Car</comments>

		<pubDate>Tue, 13 Mar 2012 02:11:00 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, interactive]]></category>

		<guid isPermaLink="false">2991525</guid>

		<description>Toyota . Yaris, It's a Car! 
concept, creative direction

This was a huge one! From the very beginning to the bitter end. Lots of really great thinking and fun went in to this. Massive props to an amazing client who took chances, we reached 80% of our 2012 sales goal by February.

Behold the behemoth that includes HTML5, WebGL, realtime  physics simulation, dynamic &#38; adaptive sound, CSS3 and Multi User Socket Communication....yeehaw!

Here are some linear videos, case study coming sooon!



Best tweet ever- 
"just watched @mshowalter car commercial with girlfriend and she laughed a fart out. 1st time 	ive heard her fart in 3 yrs. thank you!"



And another-
"Kudos, Showalter and Toyota. I'm an adblock user who just watched a 20-minute 			commercial."


</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Audrey Napoleon . Bitchy Queen</title>
				
		<link>http://www.nicolemcdonald.com/Audrey-Napoleon-Bitchy-Queen</link>

		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Audrey-Napoleon-Bitchy-Queen</comments>

		<pubDate>Tue, 13 Mar 2012 01:43:24 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[short film, director]]></category>

		<guid isPermaLink="false">2991413</guid>

		<description>Audrey Napoleon . Bitchy Queen Teaser  
director

Had the pleasure to work with Miss Audrey Napoleon and create a five film rollout for her new ep. She's a blast and the inspiration I was given was fashion, sleeping beauty, black widows, and her want to be a queen! i set out to concept unique and beautiful fashion films for Audrey that encapsulated her style through beauty, texture, yummy light and sexy fun.

Here's one of my favorites, with more coming after they're released. hooray!

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Toyota . Charged Life</title>
				
		<link>http://www.nicolemcdonald.com/Toyota-Charged-Life</link>

		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Toyota-Charged-Life</comments>

		<pubDate>Wed, 14 Sep 2011 04:30:43 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, interactive]]></category>

		<guid isPermaLink="false">2001050</guid>

		<description>Toyota . Prius Projects . Charged Life
art director


 

The video above focuses on Deeplocal, a Pittsburgh-based collective of engineers, designers and innovators who “create experiences that bridge the online and physical worlds.” In their Charged Life 
video, they do just that by introducing devices into Los Angeles that allow the sounds of the city to 
be live-sampled. That information is channeled into an analog mixer that Boom Bip uses to create a 
piece of music from the living, breathing city.   You can download Boom Bip’s full,  site url
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Toyota . Beautiful/Decay</title>
				
		<link>http://www.nicolemcdonald.com/Toyota-Beautiful-Decay</link>

		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Toyota-Beautiful-Decay</comments>

		<pubDate>Wed, 14 Sep 2011 04:01:47 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, interactive]]></category>

		<guid isPermaLink="false">1213092</guid>

		<description>Toyota . Prius Projects . Beautiful/Decay
art director 
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Susan G Komen . 3 Day online</title>
				
		<link>http://www.nicolemcdonald.com/Susan-G-Komen-3-Day-online</link>

		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Susan-G-Komen-3-Day-online</comments>

		<pubDate>Thu, 24 Mar 2011 04:30:34 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, concept, design]]></category>

		<guid isPermaLink="false">1212991</guid>

		<description>Susan G Komen . 3 Day online
creative concept . design
</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Volkswagen . Uncle Andy</title>
				
		<link>http://www.nicolemcdonald.com/Volkswagen-Uncle-Andy</link>

		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Volkswagen-Uncle-Andy</comments>

		<pubDate>Wed, 06 Oct 2010 23:41:09 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, broadcast]]></category>

		<guid isPermaLink="false">569074</guid>

		<description>Volkswagen . Uncle Andy (TV)
agency art director

Volkswagen New Jetta. New look, same get up and go. Fun and fast paced, this spot highlights the engineering of the new jetta and of our driver, uncle jay. An uncle that not only doesn't remember that he offered to watch his niece and nephew...but then needs to figure out what the hell to do them now that he is.
fun animatic i was asked to create!

  </description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Coke . Happiness Inside</title>
				
		<link>http://www.nicolemcdonald.com/Coke-Happiness-Inside</link>

		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Coke-Happiness-Inside</comments>

		<pubDate>Wed, 06 Oct 2010 23:40:42 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, pitch ]]></category>

		<guid isPermaLink="false">568816</guid>

		<description>Coke . Happiness Inside
design, illustration, pitch concept
 
"Happiness Inside" One fine wednesday afternoon, I got a call asking me to help out on a pitch for Coke. I agreed to the three day schedule only to soon after learn that I had 24 hours to create all creative and add to the concept. I cranked out a happiness gauge, where an individual could record what made them happy. This data could be compiled and measured worldwide interactively. Spreading good nature and creating world peace : ). Seriously though there was some good thinking in there. 

&#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_1.jpg" width="647" height="463" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_1_o.jpg" data-mid="2612521"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_2.jpg" width="647" height="463" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_2_o.jpg" data-mid="2612522"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_3.jpg" width="647" height="463" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_3_o.jpg" data-mid="2612524"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_4.jpg" width="647" height="463" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_4_o.jpg" data-mid="2612526"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_5.jpg" width="647" height="463" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_5_o.jpg" data-mid="2612527"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_6.jpg" width="647" height="463" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_6_o.jpg" data-mid="2612528"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_7.jpg" width="647" height="463" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_7_o.jpg" data-mid="2612529"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Una Favola Book</title>
				
		<link>http://www.nicolemcdonald.com/Una-Favola-Book</link>

		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Una-Favola-Book</comments>

		<pubDate>Wed, 06 Oct 2010 23:40:36 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[self promotion]]></category>

		<guid isPermaLink="false">570114</guid>

		<description>Una Favola Book
self promotion
 
I made a limited run of a storybook to go along with Una Favola, which has some gorgeous stills by Olivia Gatti from the shoot, the full text of the story, and some other stills from the shoot taken by various people. If you missed out on the book, you can have the next best thing, some low resolution jpegs.
 
&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_01.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_01_o.jpg" data-mid="2619231"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_02.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_02_o.jpg" data-mid="2619232"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_03.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_03_o.jpg" data-mid="2619233"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_04.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_04_o.jpg" data-mid="2619234"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_05.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_05_o.jpg" data-mid="2619235"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_06.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_06_o.jpg" data-mid="2619236"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_07.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_07_o.jpg" data-mid="2619237"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_08.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_08_o.jpg" data-mid="2619238"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_09.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_09_o.jpg" data-mid="2619240"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_10.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_10_o.jpg" data-mid="2619241"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_11.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_11_o.jpg" data-mid="2619242"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_12.jpg" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_12_o.jpg" data-mid="2619243"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/47379/570114/prt_unafavola_book_01.jpg" />

	</item>
		
		
	<item>
		<title>Kotex for MTV . Period Pictures</title>
				
		<link>http://www.nicolemcdonald.com/Kotex-for-MTV-Period-Pictures</link>

		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Kotex-for-MTV-Period-Pictures</comments>

		<pubDate>Wed, 06 Oct 2010 23:40:22 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, pitch ]]></category>

		<guid isPermaLink="false">569083</guid>

		<description>Kotex for MTV . Period Pictures
concept, design, illustration
 
MTV asked me to lend a hand with this project for Kotex. Straying away from the usual walk on the beach "not so fresh"" typical feminine hygiene creative, we proposed an honest, hip, stylish, opportunity for the brand. Using the intimate nature of the internet we would allow women to laugh, relate, and share through their own experiences and tips. A fusion of filmmaking, storytelling and beautiful design, we would tell truthful stories of both the gore and playfulness of being a woman. 

&#60;img src="http://payload.cargocollective.com/1/1/47379/569083/kotex_1.jpg" width="556" height="459" width_o="556" height_o="459" src_o="http://payload.cargocollective.com/1/1/47379/569083/kotex_1_o.jpg" data-mid="2614183"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/569083/kotex_2.jpg" width="556" height="459" width_o="556" height_o="459" src_o="http://payload.cargocollective.com/1/1/47379/569083/kotex_2_o.jpg" data-mid="2614184"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/569083/kotex_3.jpg" width="556" height="459" width_o="556" height_o="459" src_o="http://payload.cargocollective.com/1/1/47379/569083/kotex_3_o.jpg" data-mid="2614185"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/47379/569083/kotex_4.jpg" width="556" height="459" width_o="556" height_o="459" src_o="http://payload.cargocollective.com/1/1/47379/569083/kotex_4_o.jpg" data-mid="2614186"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/47379/569083/prt_kotex_2.jpg" />

	</item>
		
		
	<item>
		<title>MINIcine . Interactive Tech</title>
				
		<link>http://www.nicolemcdonald.com/MINIcine-Interactive-Tech</link>

		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/MINIcine-Interactive-Tech</comments>

		<pubDate>Tue, 17 Aug 2010 05:04:11 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[interactive, director, nerd alert]]></category>

		<guid isPermaLink="false">573642</guid>

		<description>MINIcine . Interactive Film / Music Video 
interactive director, new technology
 
MINIcine is an incredible interactive film technology that I've been working on for the last year. It's a true way to tell interactive non-linear stories in films, music videos, and games. All on the world wide web! crazy talk!

Update: Lots of new and exciting news on the MINIcine front, partnering up with some pretty amazing peeps....hint, man html 5 rocks! ooh la la, cant wait to share!!

&#60;img src="http://payload.cargocollective.com/1/1/47379/573642/MINIcine_present3_h_640.jpg" width="640" height="400" width_o="1105" height_o="691" src_o="http://payload.cargocollective.com/1/1/47379/573642/MINIcine_present3_h_o.jpg" data-mid="2636632"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/47379/573642/prt_MINIcine_present3_h.jpg" />

	</item>
		
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