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<channel>
	<title>nicole mcdonald . cherry on top</title>
	<link>http://www.nicolemcdonald.com</link>
	<description>nicole mcdonald . cherry on top</description>
	<pubDate>Wed, 14 Sep 2011 04:30:43 +0000</pubDate>
	<generator>http://www.nicolemcdonald.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Toyota . Charged Life</title>
		<link>http://www.nicolemcdonald.com/Toyota-Charged-Life</link>
		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Toyota-Charged-Life</comments>
		<pubDate>Wed, 14 Sep 2011 04:30:43 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, interactive]]></category>

		<guid isPermaLink="false">2001050</guid>
		<description>Toyota . Prius Projects . Charged Life
art director


 

The video above focuses on Deeplocal, a Pittsburgh-based collective of engineers, designers and innovators who “create experiences that bridge the online and physical worlds.” In their Charged Life 
video, they do just that by introducing devices into Los Angeles that allow the sounds of the city to 
be live-sampled. That information is channeled into an analog mixer that Boom Bip uses to create a 
piece of music from the living, breathing city.   You can download Boom Bip’s full,  site url
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Toyota . Beautiful/Decay</title>
		<link>http://www.nicolemcdonald.com/Toyota-Beautiful-Decay</link>
		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Toyota-Beautiful-Decay</comments>
		<pubDate>Wed, 14 Sep 2011 04:01:47 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, interactive]]></category>

		<guid isPermaLink="false">1213092</guid>
		<description>Toyota . Prius Projects . Beautiful/Decay
art director 
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Susan G Komen . 3 Day online</title>
		<link>http://www.nicolemcdonald.com/Susan-G-Komen-3-Day-online</link>
		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Susan-G-Komen-3-Day-online</comments>
		<pubDate>Thu, 24 Mar 2011 04:30:34 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, concept, design]]></category>

		<guid isPermaLink="false">1212991</guid>
		<description>Susan G Komen . 3 Day online
creative concept . design
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Volkswagen . Uncle Andy</title>
		<link>http://www.nicolemcdonald.com/Volkswagen-Uncle-Andy</link>
		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Volkswagen-Uncle-Andy</comments>
		<pubDate>Wed, 06 Oct 2010 23:41:09 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, broadcast]]></category>

		<guid isPermaLink="false">569074</guid>
		<description>Volkswagen . Uncle Andy (TV)
agency art director

Volkswagen New Jetta. New look, same get up and go. Fun and fast paced, this spot highlights the engineering of the new jetta and of our driver, uncle jay. An uncle that not only doesn't remember that he offered to watch his niece and nephew...but then needs to figure out what the hell to do them now that he is.
fun animatic i was asked to create!

  </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Coke . Happiness Inside</title>
		<link>http://www.nicolemcdonald.com/Coke-Happiness-Inside</link>
		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Coke-Happiness-Inside</comments>
		<pubDate>Wed, 06 Oct 2010 23:40:42 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, pitch ]]></category>

		<guid isPermaLink="false">568816</guid>
		<description>Coke . Happiness Inside
design, illustration, pitch concept
 
"Happiness Inside" One fine wednesday afternoon, I got a call asking me to help out on a pitch for Coke. I agreed to the three day schedule only to soon after learn that I had 24 hours to create all creative and add to the concept. I cranked out a happiness gauge, where an individual could record what made them happy. This data could be compiled and measured worldwide interactively. Spreading good nature and creating world peace : ). Seriously though there was some good thinking in there. 

&#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_1.jpg" border="0" width="640" height="458" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_2.jpg" border="0" width="640" height="458" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_3.jpg" border="0" width="640" height="458" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_4.jpg" border="0" width="640" height="458" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_5.jpg" border="0" width="640" height="458" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_6.jpg" border="0" width="640" height="458" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/568816/coke_7.jpg" border="0" width="640" height="458" width_o="647" height_o="463" src_o="http://payload.cargocollective.com/1/1/47379/568816/coke_7_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Una Favola Book</title>
		<link>http://www.nicolemcdonald.com/Una-Favola-Book</link>
		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Una-Favola-Book</comments>
		<pubDate>Wed, 06 Oct 2010 23:40:36 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[self promotion]]></category>

		<guid isPermaLink="false">570114</guid>
		<description>Una Favola Book
self promotion
 
I made a limited run of a storybook to go along with Una Favola, which has some gorgeous stills by Olivia Gatti from the shoot, the full text of the story, and some other stills from the shoot taken by various people. If you missed out on the book, you can have the next best thing, some low resolution jpegs.
 
&#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_01.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_02.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_03.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_04.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_04_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_05.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_06.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_06_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_07.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_07_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_08.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_08_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_09.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_09_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_10.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_10_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_11.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_11_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_12.jpg" border="0" width="480" height="320" width_o="480" height_o="320" src_o="http://payload.cargocollective.com/1/1/47379/570114/unafavola_book_12_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Kotex for MTV . Period Pictures</title>
		<link>http://www.nicolemcdonald.com/Kotex-for-MTV-Period-Pictures</link>
		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Kotex-for-MTV-Period-Pictures</comments>
		<pubDate>Wed, 06 Oct 2010 23:40:22 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, pitch ]]></category>

		<guid isPermaLink="false">569083</guid>
		<description>Kotex for MTV . Period Pictures
concept, design, illustration
 
MTV asked me to lend a hand with this project for Kotex. Straying away from the usual walk on the beach "not so fresh"" typical feminine hygiene creative, we proposed an honest, hip, stylish, opportunity for the brand. Using the intimate nature of the internet we would allow women to laugh, relate, and share through their own experiences and tips. A fusion of filmmaking, storytelling and beautiful design, we would tell truthful stories of both the gore and playfulness of being a woman. 

&#60;img src="http://payload.cargocollective.com/1/1/47379/569083/kotex_1.jpg" border="0" width="556" height="459" width_o="556" height_o="459" src_o="http://payload.cargocollective.com/1/1/47379/569083/kotex_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/569083/kotex_2.jpg" border="0" width="556" height="459" width_o="556" height_o="459" src_o="http://payload.cargocollective.com/1/1/47379/569083/kotex_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/569083/kotex_3.jpg" border="0" width="556" height="459" width_o="556" height_o="459" src_o="http://payload.cargocollective.com/1/1/47379/569083/kotex_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/569083/kotex_4.jpg" border="0" width="556" height="459" width_o="556" height_o="459" src_o="http://payload.cargocollective.com/1/1/47379/569083/kotex_4_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>MINIcine . Interactive Tech</title>
		<link>http://www.nicolemcdonald.com/MINIcine-Interactive-Tech</link>
		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/MINIcine-Interactive-Tech</comments>
		<pubDate>Tue, 17 Aug 2010 05:04:11 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[interactive, director, nerd alert]]></category>

		<guid isPermaLink="false">573642</guid>
		<description>MINIcine . Interactive Film / Music Video 
interactive director, new technology
 
MINIcine is an incredible interactive film technology that I've been working on for the last year. It's a true way to tell interactive non-linear stories in films, music videos, and games. All on the world wide web! crazy talk!

Update: Lots of new and exciting news on the MINIcine front, partnering up with some pretty amazing peeps....hint, man html 5 rocks! ooh la la, cant wait to share!!

&#60;img src="http://payload.cargocollective.com/1/1/47379/573642/MINIcine_present3_h_640.jpg" border="0" width="640" height="400" width_o="1105" height_o="691" src_o="http://payload.cargocollective.com/1/1/47379/573642/MINIcine_present3_h_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>American Idol . Season 9</title>
		<link>http://www.nicolemcdonald.com/American-Idol-Season-9</link>
		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/American-Idol-Season-9</comments>
		<pubDate>Mon, 16 Aug 2010 22:21:57 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[advertising, interactive]]></category>

		<guid isPermaLink="false">570597</guid>
		<description>American Idol . Season 9
Season 9 creative lead
 
Well, it was a wild ride, fast paced, a ton of weekly content. Sooo many sponsors/clients to manage, new designs with three sets of eyes for approvals (fox, 19, and freemantle),  lots of content to neatly squeeze on a page, and honestly the most amazing team to work with!

As the Creative lead, I played many roles on this job. I oversaw the look and feel of everything..which included up to 32 weekly galleries, 36 weekly videos, video graphics, sponsorship campaigns, promos, and basically everything you saw inside americanidol.com. With two amazing designers we designed, illustrated, color corrected, and created most everything from scratch with very short turn around. It was a blast, it was exhausting, and an awesome challenge. 

Below is a sample of both idol.com specific content as well as sponsorship designs I created.

&#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_1.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_2b.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_2b_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_3.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_4.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_5.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_6.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_7.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_7_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_8.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_8_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_9.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_9_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_10.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_10_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_12.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_12_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_13.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_13_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_14.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_14_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_15.jpg" border="0" width="640" height="1214" width_o="643" height_o="1220" src_o="http://payload.cargocollective.com/1/1/47379/570597/idol_slides_15_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Marilyn Manson . Doppelherz</title>
		<link>http://www.nicolemcdonald.com/Marilyn-Manson-Doppelherz</link>
		<comments>http://www.nicolemcdonald.com/following/nicolemcdonald.com/Marilyn-Manson-Doppelherz</comments>
		<pubDate>Sun, 15 Aug 2010 19:30:08 +0000</pubDate>

		<dc:creator>nicole mcdonald . cherry on top</dc:creator>
		
		<category><![CDATA[short film, director]]></category>

		<guid isPermaLink="false">570178</guid>
		<description>Marilyn Manson . Doppelherz
co-director with Manson
 
Having seen some of my personal artwork through his then-girlfriend Dita Von Teese, Marilyn Manson contacted me and I began collaborating on the art direction for his new album and tour. Doppelherz is one of the projects we created together, below is an excerpt of the 25 minute film. Which is a psychedelic trip through the world of Manson, it was filmed in the Hollywood hills and edited in a hotel room at the Sunset Marquis. The film was included as a bonus DVD with his album Grotesque Burlesque and is now a sought-after cult film. 

  </description>
		<wfw:commentRss></wfw:commentRss>

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